Hypebeast -
7 Sep 2022 16:24
For this season's campaign, Carhartt WIP taps into its expansive community of musicians and skaters - including Flohio, Tweaks, Lord Apex and Maité Steenhoudt - who star in a series of studio imagery and video footage. Directed by Nicolas Poillot, the Fall/Winter 2022 campaign keeps to a minimal aesthetic with choppy shots focusing on the talent and collection. For rapper Flohio and NTS DJ Tweaks' cut, the musicians wear oversized workwear co-ords whilst in the skateboard feature, the team dres...
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